THE GOODS

In the heart of Arlington, Virginia, Rosslyn offers an urban hub rich in culture and diversity, thriving with vibrant businesses and a community that is tightly connected to the best of the Washington, D.C. region. D*MNGOOD was engaged by the Rosslyn BID to develop an updated brand positioning and messaging campaign to use across marketing touchpoints. A comprehensive market and brand audit was followed by a suite of strategic components including tone of voice, unique selling props, elevator pitch, positioning statement and culminated with a brand promise of “reach new heights.” The new tagline is a dual concept playing off the legendary views of D.C. as well as the opportunities for personal and professional growth that make Rosslyn an ideal place to work, live or visit. A copy deck for print and digital use was also developed to accompany the new messaging campaign.

• CLIENT: Rosslyn BID
• PROJECT: Rosslyn Strategy Campaign