Summit is a quantitative consulting and data analytics firm that works with public and commercial clients to turn data into actionable intelligence. D*MNGOOD was engaged to refresh the firm’s brand identity, messaging platform and digital presence. A campaign was built around the tagline, complexity simplified. The redrawn logo and wordmark are the foundation for a new visual language, which take the form of graphs, charts, patterns and icons – helping to reinforce the company’s core service offering. Graphics are extended to print and digital touch points, creating a more cohesive and sophisticated brand package.