THE GOODS
Summit is a quantitative consulting and data analytics firm that works with public and commercial clients to turn data into actionable intelligence. D*MNGOOD was engaged to refresh the firm’s brand identity, messaging platform and digital presence. A campaign was built around the tagline, complexity simplified. The redrawn logo and wordmark are the foundation for a new visual language, which take the form of graphs, charts, patterns and icons – helping to reinforce the company’s core service offering. Graphics are extended to print and digital touch points, creating a more cohesive and sophisticated brand package.
- CLIENT: Summit Consulting
- PROJECT: Brand Campaign
- WEBSITE: summitllc.us/
![Summit_1](https://www.dmngood.com/wp-content/uploads/2016/04/Summit_1.jpg)
![Summit_2](https://www.dmngood.com/wp-content/uploads/2016/04/Summit_2.jpg)
![Summit_3](https://www.dmngood.com/wp-content/uploads/2016/04/Summit_3.jpg)
![Summit_4](https://www.dmngood.com/wp-content/uploads/2016/04/Summit_4.jpg)
![Summit_5](https://www.dmngood.com/wp-content/uploads/2016/04/Summit_5.jpg)
![Summit_6](https://www.dmngood.com/wp-content/uploads/2016/04/Summit_6.jpg)
![Summit_7](https://www.dmngood.com/wp-content/uploads/2016/04/Summit_7.jpg)
![Summit_8](https://www.dmngood.com/wp-content/uploads/2016/04/Summit_8.jpg)