MainStreet Bank is a community bank based in Northern Virginia that offers banking services to both business communities and consumers. D*MNGOOD refreshed the bank’s brand promise and digital presence, centered around the theme of “The Perfect Balance.” The campaign features a highly-stylized illustration of success stories aimed at a younger and tech-savvy generation. Messaging points emphasize a play on words – Dollars + Sense, Credit + Credible, Checks + Balances. The look was extended to print, digital and environmental touch points.
- CLIENT: MainStreet Bank
- PROJECT: Brand Campaign