Haven Harbour Marina is an award-winning resort and marina, boatyard and inn located in Rock Hall, MD, on the Eastern Shore. Simply put, Haven Harbour lacked a brand and tone of voice reflective of its superior product. D*MNGOOD repositioned the marina as a “shore thing,” a play on words that reinforced its one-of-a-kind offerings – resort and marina, boatyard and inn. An updated visual identity was created to draw in more affluent audiences from across the Mid-Atlantic region. The logo features a conceptual letter “H” mark formed by the negative space of three sails and their reflections. The full experience builds upon the mark and takes advantage of its dynamic shapes and angles. These elements are cropped, scaled and used as graphic containers in collateral, signage and digital touch points. Custom lifestyle photography further reinforces the polished brand and family environment.