THE GOODS

Based in Georgetown University’s Prince Alwaleed bin Talal Center for Muslim-Christian Understanding, The Bridge Initiative is a multi-year research project that connects the academic study of Islamophobia with the public square. D*MNGOOD was engaged to create a brand for this pioneering crossover initiative that brings together celebrated faculty, subject-matter experts and seasoned researchers to examine attitudes and behaviors toward Muslims. We developed the Bridge name to reinforce the brand promise of extending education to help rid Islamophobia. The custom logotype reinforces this mission by turning Islamophobia – represented by the letter “I” – on its side to form a graphic bridge within the name. A color palette of orange, gray and pale blue was selected to appeal to a variety of audiences – academia, the media and the general public. A system of graphics playing off the bridge in the logo is applied to a range of print collateral, reports, infographics and the initiative’s modular news site.

• CLIENT: Georgetown University
• PROJECT: The Bridge Initiative Brand Campaign