THE GOODS
Blüprint Chocolatiers is a boutique in the heart of Old Town Alexandria. D*MNGOOD was engaged to create a sophisticated brand and packaging campaign for the upstart. The name pays homage to where the idea for the business was born – in Copenhagen, hence the “umlaut.” Blüprint’s distinctive approach to chocolate is grounded in science, and architecture significantly influences the compositions, flavors and structures of their product. The result is a road map – a Blüprint – for precisely ünique chocolates. The logo features an abstract blueprint representation of a cocoa bean, and is utilized in differing scales, crops and patterns on packaging, collateral and signage.
- CLIENT: Blüprint Chocolatiers
- PROJECT: Brand Campaign
![Bluprint_1](https://www.dmngood.com/wp-content/uploads/2015/05/Bluprint_1.jpg)
![Bluprint_2](https://www.dmngood.com/wp-content/uploads/2015/05/Bluprint_2.jpg)
![Bluprint_3](https://www.dmngood.com/wp-content/uploads/2015/05/Bluprint_3.jpg)
![Bluprint_4](https://www.dmngood.com/wp-content/uploads/2015/05/Bluprint_4.jpg)
![Bluprint_5](https://www.dmngood.com/wp-content/uploads/2015/05/Bluprint_5-1.jpg)
![Bluprint_6](https://www.dmngood.com/wp-content/uploads/2015/05/Bluprint_6-1.jpg)
![Bluprint_7](https://www.dmngood.com/wp-content/uploads/2015/05/Bluprint_7-1.jpg)
![Bluprint_8](https://www.dmngood.com/wp-content/uploads/2015/05/Bluprint_8-1.jpg)